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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Consumer behaviour"
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Journal of advertising : official publication of the American Academy of Advertising
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
Young consumers : insight and ideas for responsible marketers
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of marketing communications
5
Journal of sport management : the official journal of the North American Society of Sport Management
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Revue d'économie politique
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A research agenda for media economics
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Arbeitsbericht / Akademie für Technikfolgenabschätzung in Baden-Württemberg
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ECONIS (ZBW)
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A theory of bundling advertisements in media markets
Murphy, Kevin M.
;
Palacios-Huerta, Ignacio
-
2016
Persistent link: https://www.econbiz.de/10011609284
Saved in:
2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
4
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
5
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
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