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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Media-Perspektiven"
~isPartOf:"P / the Rand Corporation"
~subject:"Werbepsychologie"
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Werbepsychologie
Fernsehwerbung
31
Television advertising
31
Advertising effects
25
Werbewirkung
25
Fernsehprogramm
19
Television programme
19
Deutschland
18
Germany
18
Media usage
13
Mediennutzung
13
USA
12
United States
12
Fernsehen
9
Media effect
9
Medienwirkung
9
Television
9
Children
8
Kinder
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Target group
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Zielgruppe
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Cable television
6
Kabelfernsehen
6
Rundfunk
6
Vereinigte Staaten
6
Gewalt
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Violence
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Consumer behaviour
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Fernsehnutzung
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Konsumentenverhalten
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Psychology of advertising
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Sport event
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Sportveranstaltung
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Television usage
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Advertising
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Comparison
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Fernsehsender
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Gender
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Geschlecht
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Humor
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Bakir, Aysen
1
Bee, Colleen C.
1
Madrigal, Robert
1
Minor, Michael
1
Morales, Andrea C.
1
Oyedele, Adesegun
1
Palan, Kay M.
1
Scott, Maura L.
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Yorkston, Eric A.
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Journal of advertising : official publication of the American Academy of Advertising
Media-Perspektiven
P / the Rand Corporation
Faculty & research / Insead : working paper series
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of promotion management : JPM
2
NBER Working Paper
2
NBER working paper series
2
Advertising in new formats and media : current research and implications for marketers
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Breaking new ground in theory and practice
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing theory and practice
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Konsum und Verhalten
1
Psychology & marketing
1
Sensory marketing : research on the sensuality of products
1
The journal of consumer marketing
1
The journal of law & economics
1
Wirtschafts- und Sozialwissenschaften
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
2
Consumer culture plots in
television
advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
3
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
4
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
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