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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~isPartOf:"Psychology & marketing"
~isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Nonprofit marketing
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Nonprofit-Marketing
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Journal of advertising : official publication of the American Academy of Advertising
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Psychology & marketing
The Jossey-Bass handbook of nonprofit leadership and management
International review on public and non-profit marketing
10
International journal of nonprofit and voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of nonprofit & public sector marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing communications
2
CESifo working papers
1
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Discussion papers / CEPR
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of philanthropy and marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Management research review
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Nonprofit management & leadership
1
Nonprofit marketing : sectoral applications
1
Qualitative market research : an international journal
1
Services marketing quarterly
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Texte zur Wirtschafts- und Sozialethik : TWS
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
2
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
5
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
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