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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
5
Werbewirkung
5
Belgien
3
Belgium
3
Advertising
2
Computerspiel
2
Consumer behaviour
2
Product Placement
2
Product placement
2
Video game
2
Werbung
2
Brand image
1
Children
1
Dienstleistungsmarketing
1
Experiment
1
Fernsehwerbung
1
Film
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Forschung
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Gesundheitsmarketing
1
Gesundheitsrisiko
1
Health care marketing
1
Health risk
1
Ireland
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Irland
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Kinder
1
Markenimage
1
Personality trait
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Persönlichkeitsmerkmal
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Psychology of advertising
1
Research
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Services marketing
1
Social Marketing
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Social marketing
1
Target group
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Television advertising
1
Werbepsychologie
1
Zielgruppe
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English
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Pelsmacker, Patrick de
Dahlén, Micael
4
Muehling, Darrel D.
4
Chang, Chingching
3
Eisend, Martin
3
Rosengren, Sara
3
Baek, Tae Hyun
2
Dens, Nathalie
2
Kareklas, Ioannis
2
Kwak, Hyokjin
2
Matthes, Jörg
2
Putrevu, Sanjay
2
Puzakova, Marina
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Taylor, Charles Raymond
2
Yoon, Hye Jin
2
Yoon, Sukki
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Atkinson, Lucy
1
Bagozzi, Richard P.
1
Bahl, Shalini
1
Bailenson, Jeremy N.
1
Becker, Ingo Frank
1
Bellman, Steven
1
Bergkvist, Lars
1
Bettman, James R.
1
Beukeboom, Camiel J.
1
Bickart, Barbara A.
1
Bijmolt, Tammo H. A.
1
Bishop, Melissa M.
1
Biswas, Abhijit
1
Boerman, Sophie C.
1
Borges, Adilson
1
Brinberg, David
1
Burton, Scot
1
Camarero-Izquierdo, Carmen
1
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
2
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
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