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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Ad Skipping Behavior"
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Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.
;
Thompson, Frauke Mattison
;
Grimm, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
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