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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising effects"
~subject:"Germany"
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Advertising effects
Germany
Humor
9
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Gulas, Charles S.
2
Weinberger, Marc G.
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Yoon, Hye Jin
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Brown, Mark R.
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising research
5
Journal of marketing communications
4
Journal of current issues and research in advertising : JCIRA
3
European journal of marketing : EJM
2
Health marketing quarterly
2
Journal of business and psychology
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Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice
2
Kelley School of Business Research Paper
2
Marketing intelligence & planning
2
Psychology & marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Academy of Management learning & education : AMLE
1
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in linguistics and communication studies (ALCS) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arbeitspapiere der Wirtschaftswissenschaftlichen Fakultät
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Bridging the gap between advertising academia and practice
1
Corporate reputation review : an international journal
1
Der Karl-Bräuer-Preis 1999 : Vorträge gehalten anläßlich der Verleihung des Karl-Bräuer-Preises 1999
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Empirische Makroökonomik für Deutschland: Analysen, Prognosen, Politikberatung : Festschrift zum 65. Geburtstag von Udo Ludwig
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Frankfurter Allgemeine Buch
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Gender in management : an international journal
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
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International business and economics research journal
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of consumer studies
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International journal of innovation management
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International journal of market research
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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1
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
2
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
3
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
4
Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin
;
Tinkham, Spencer F.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
Saved in:
5
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
6
It's just a joke violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
Saved in:
7
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
8
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
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