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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Bio-Lebensmittel"
~subject:"Consumer motivation"
~subject:"Consumer preferences"
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Bio-Lebensmittel
Consumer motivation
Consumer preferences
Kaufmotiv
2
Advertising effects
1
Altruism
1
Altruismus
1
Brand image
1
Eigeninteresse
1
Experiment
1
Green marketing
1
Konsumentenpräferenzen
1
Markenimage
1
Organic food
1
Psychology of advertising
1
Self-interest
1
Taiwan
1
Werbepsychologie
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Werbewirkung
1
Öko-Marketing
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Carlson, Jeffrey R.
1
Kareklas, Ioannis
1
Ku, Hsuan-hsuan
1
Kuo, Chien-chih
1
Muehling, Darrel D.
1
Wu, Chih-ying
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Wu, Ching-luen
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Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of business research : JBR
11
The journal of consumer marketing
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
International journal of retail & distribution management
9
European journal of marketing : EJM
6
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
5
International journal of wine business research : IJWBR
4
Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Business Analytics
2
Central European business review : CEBR
2
Challenges for the trade of Central and Southeast Europe
2
Conference proceedings trends in business communication 2016
2
Customer Experience : Forum Dienstleistungsmanagement
2
ERIM report series research in management
2
Focus Dienstleistungsmarketing
2
Forschungsgruppe Konsum und Verhalten
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on retailer-consumer relationship development
2
International journal of sport management and marketing : IJSMM
2
International marketing in the fast changing world
2
International marketing review
2
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ECONIS (ZBW)
2
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"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
Saved in:
2
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10009762983
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