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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Fernsehwerbung
27
Television advertising
27
Advertising effects
21
Werbewirkung
21
USA
7
United States
7
Children
5
Kinder
5
Target group
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Zielgruppe
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Gewalt
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Psychology of advertising
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Violence
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Werbepsychologie
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Consumer behaviour
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Fernsehprogramm
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Gender
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Geschlecht
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Humor
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Sport event
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Television programme
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Advertising media
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Creativity
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Empirical method
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Manipulation
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Media effect
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Mediennutzung
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Medienwirkung
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Niederlande
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Product Placement
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Product placement
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Television usage
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Boerman, Sophie C.
1
Chang, Chingching
1
Gillespie, Brian
1
Joireman, Jeff
1
Muehling, Darrel D.
1
Neijens, Peter C.
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Reijmersdal, Eva A. van
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Marketing intelligence & planning
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
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The IUP journal of marketing management : IJMM
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The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Young consumers : insight and ideas for responsible marketers
2
Arts and the market
1
Asia Pacific journal of marketing and logistics
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / Institute of Social and Economic Research
1
E-Business
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Göteborgsstudier i journalistik och masskommunikation
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International journal of business excellence : IJBEX
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1
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
2
When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
Saved in:
3
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
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