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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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USA
Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
United States
80
Consumer behaviour
73
Konsumentenverhalten
73
Psychology of advertising
48
Werbepsychologie
48
Target group
32
Zielgruppe
32
Internet marketing
29
Online-Marketing
29
Fernsehwerbung
27
Television advertising
27
Brand image
24
Markenimage
24
Experiment
23
Computerspiel
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Creativity
22
Kreativität
22
Video game
22
Advertising planning
20
Children
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Werbeplanung
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Product Placement
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Empirical method
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Empirische Methode
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Green marketing
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Öko-Marketing
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Advertising industry
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Aufsatz in Zeitschrift
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McQuarrie, Edward F.
4
Phillips, Barbara J.
4
De Gregorio, Federico
3
Muehling, Darrel D.
3
An, Soontae
2
Bakir, Aysen
2
Burton, Scot
2
Carlson, Les
2
Cheong, Yunjae
2
Kareklas, Ioannis
2
Kim, Kihan
2
Okazaki, Shintaro
2
Russell, Cristel Antonia
2
Taylor, Charles Robert
2
Yoon, Hye Jin
2
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bae, Beom Jun
1
Bahl, Shalini
1
Bellman, Steven
1
Bennett, Gregg
1
Bickart, Barbara A.
1
Biocca, Frank A.
1
Bishop, Melissa M.
1
Blackford, Benjamin J.
1
Bohil, Corey J.
1
Carlson, Jeffrey R.
1
Carroll, Ryall
1
Chang, Chingching
1
Cho, Soyoen
1
Choi, Yung Kyun
1
Cinelli, Melissa D.
1
Cismaru, Magdalena
1
Coleman, Catherine A.
1
Cronin, J. J.
1
D'Rozario, Denver
1
Darrat, Mahmoud A.
1
Darrat, Mohamad A.
1
David, Meredith E.
1
Davis, Cassandra
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
111
International journal of advertising : the quarterly review of marketing communications
48
Journal of business research : JBR
31
Psychology & marketing
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
28
Journal of global marketing
27
Health marketing quarterly
24
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The journal of media economics
20
American journal of agricultural economics
19
Journal of marketing communications
19
European journal of marketing : EJM
15
International journal of internet marketing and advertising : IJIMA
15
Journal of current issues and research in advertising : JCIRA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of electronic marketing and retailing : IJEMR
14
Journal of marketing
14
Journal of marketing theory and practice
14
The journal of law & economics
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of historical research in marketing
12
Journal of international consumer marketing
12
Review of industrial organization : RIO
12
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
International marketing review
10
Journal of fashion marketing and management
10
Journal of marketing research : JMR
10
Southern economic journal
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of consumer marketing
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
JMM : the international journal on media management
9
Journal of business ethics : JOBE
9
Journal of consumer behaviour : an international research review
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of international marketing
9
Journal of retailing and consumer services
9
Journal of travel and tourism marketing
9
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ECONIS (ZBW)
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1
Going native : effects of disclosure position and language on the recognition and evaluation of online native
advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
2
Effective luxury-brand
advertising
: the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
3
Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
Saved in:
4
Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
Saved in:
5
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
6
The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
Saved in:
7
Advertising
professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
8
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
9
Understanding graphic pictorial warnings in
advertising
: a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
Saved in:
10
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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