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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Werbung"
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Werbung
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Journal of advertising : official publication of the American Academy of Advertising
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
International journal of consumer studies
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Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Health marketing quarterly
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of food products marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Operations research
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Review of industrial organization : RIO
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Australasian marketing journal
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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CESifo working papers
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Central European business review : CEBR
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Discussion paper / Tinbergen Institute
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ERIM Report Series Reference
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Psychology & marketing
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Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The Rand journal of economics
2
The journal of consumer marketing
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1
Special issue: children and advertising
Nelson, Michelle R.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012004032
Saved in:
2
Research on children and advertising then and now : challenges and opportunities for future research
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10012004034
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
5
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
6
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
7
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
8
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
9
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
10
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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