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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Mensch-Computer-Interaktion"
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Liu, Yuping
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Journal of advertising : official publication of the American Academy of Advertising
i-com : journal of interactive media
27
HMD : Praxis der Wirtschaftsinformatik
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of internet commerce
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International journal of e-business research : an official publication of the Information Resources Management Association
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Management information systems : mis quarterly
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Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
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Information systems management
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Decision support systems : DSS ; the international journal
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International journal of business information systems : IJBIS
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International journal of networking and virtual organisations : IJNVO
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Journal of management information systems : JMIS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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IM : die Fachzeitschrift für Information, Management und Consulting
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of product development : IJPD
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International journal of production research
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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African journal of science, technology, innovation and development : AJSTID
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Asia Pacific journal of marketing and logistics
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Business & information systems engineering
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Business economics : the journal of the National Association for Business Economists
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Business horizons
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The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?
Voorveld, Hilde A. M.
;
Nijens, Peter C.
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009241274
Saved in:
2
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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