The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?
Hilde A. M. Voorveld, Peter C. Nijens, and Edith G. Smit
| Year of publication: |
2011
|
|---|---|
| Authors: | Voorveld, Hilde A. M. ; Nijens, Peter C. ; Smit, Edith G. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 2, p. 77-92
|
| Subject: | Markenartikel | Brand | Website | Benutzerschnittstelle | User interface | Benutzerfreundlichkeit | Usability | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241274