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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
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Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
Saved in:
2
Investigating the antecedents of African fast food customers' loyalty : a self-congruity perspective
Shamah, Rania A. M.
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 446-456
Persistent link: https://www.econbiz.de/10011855373
Saved in:
3
Implications of fast food restaurant concentration for preschool-aged childhood obesity
Newman, Christopher L.
;
Howlett, Elizabeth
;
Burton, Scot
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1573-1580
Persistent link: https://www.econbiz.de/10010379262
Saved in:
4
The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
Saved in:
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