Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Year of publication: |
2020
|
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Authors: | Spotts, Harlan E. ; Weinberger, Marc G. ; Weinberger, Michelle F. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 1, p. 104-116
|
Subject: | Schnellgastronomie | Fast-food industry | Marketing | Verkauf | Selling | Werbung | Advertising |
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Indian journal of marketing : IJM ; journal of marketing, advertising and sales management
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