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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Medien"
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Social Web
490
Social web
490
Consumer behaviour
225
Konsumentenverhalten
225
Internet marketing
222
Online-Marketing
222
Social media
117
Brand management
112
Markenführung
112
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99
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Filieri, Raffaele
9
Krishen, Anjala S.
7
Flavián Blanco, Carlos
6
Ko, Eunju
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
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Bellman, Steven
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Berezan, Orie
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Casaló, Luis V.
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Dwivedi, Yogesh Kumar
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Harrigan, Paul
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Islam, Nazrul
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Ranaweera, Chatura
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Azer, Jaylan
3
Beal, Virginia
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Bigné Alcañiz, J. Enrique
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Black, Iain
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Choi, Jeonghye
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Dhir, Amandeep
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Fulgoni, Gian M.
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Hajli, Nick
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Huarng, Kun-Huang
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Kim, Hye-yŏng
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Kim, Kyung Hoon
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Richard, Marie-Odile
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Rita, Paulo
3
Seo, Yuri
3
Sharp, Byron
3
Varan, Duane
3
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Journal of advertising research
Journal of business research : JBR
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
150
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Psychology & marketing
100
Journal of marketing communications
97
Industrial marketing management : the international journal for industrial and high-tech firms
96
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
Cogent business & management
65
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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ECONIS (ZBW)
556
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556
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1
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
2
The relevance of crowdfunding in the entrepreneurial framework from a specialized media perspective
Cervantes-Zacarés, Desamparados
;
Martí-Sánchez, Myriam
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014281046
Saved in:
3
Performance feedback and firms' relative strategic emphasis : the moderating effects of board independence and media coverage
Cheng, Lulu
;
Xie, En
;
Fang, Junyi
;
Mei, Nan
- In:
Journal of business research : JBR
139
(
2022
),
pp. 218-231
Persistent link: https://www.econbiz.de/10013194171
Saved in:
4
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
5
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
6
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
7
A dynamic framework for managing customer engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
Saved in:
8
Digital media, control of corruption, and emerging multinational enterprise's FDI entry mode choice
Li, Yi
;
Zhang, Banruo
;
Fan, Di
;
Li, Zijie
- In:
Journal of business research : JBR
130
(
2021
),
pp. 247-259
Persistent link: https://www.econbiz.de/10012544833
Saved in:
9
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
10
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
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