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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of food products marketing"
~subject:"Australia"
~subject:"Target group"
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Ariyawardana, Anoma
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Journal of advertising research
Journal of food products marketing
SpringerLink / Bücher
8
The journal of consumer marketing
8
Journal of marketing communications
6
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Psychology & marketing
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The silver market phenomenon : marketing and innovation in the aging society
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Young consumers : insight and ideas for responsible marketers
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
European journal of marketing : EJM
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
3
Jahrbuch Seniorenmarketing
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of global marketing
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Springer eBook Collection
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The silver market phenomenon : business opportunities in an era of demographic change
3
essentials
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Australasian marketing journal
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Handbook of research on ethnic and intra-cultural marketing
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IFM-Materialien
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International journal of consumer studies
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International journal of technology marketing : IJTMkt
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
8
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1
Why organizations struggle to implement a market orientation : insights into beliefs of top management
Currey, Phillip
;
Somogyi, Simon
;
Ariyawardana, Anoma
- In:
Journal of food products marketing
23
(
2017
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10011799764
Saved in:
2
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
3
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
4
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
5
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
6
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
7
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
8
Purchase attributes of wine consumers with low involvement
Barber, Nelson
;
Ismail, Joseph
;
Dodd, Tim
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
Saved in:
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