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Journal of advertising research
Journal of internet commerce
HMD : Praxis der Wirtschaftsinformatik
7
Research in consumer behavior
5
Business ethics : a European review
3
Cowles Foundation Discussion Paper
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Electronic commerce research and applications
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International journal of contemporary hospitality management
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International journal of networking and virtual organisations : IJNVO
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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Rheinwerk Computing
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Social media listening and monitoring for business applications
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Tourism management perspectives : TMP
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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Corporate communications : an international journal
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DIW Discussion Papers
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Digitale Kommunikation
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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E-marketing ; Vol. 1
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European journal of marketing : EJM
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International journal of business information systems : IJBIS
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International journal of electronic business
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International marketing in the fast changing world
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Journal of business ethics : JOBE
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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MIT Sloan Research Paper
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Medienmanagement und E-Business
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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1
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
2
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
3
Resisting the siren call of popular digital media measures : Facebook research shows no link between trendy online metrics and ad effectiveness
Smallwood, Brad
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 126-131
Persistent link: https://www.econbiz.de/10011518002
Saved in:
4
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
5
The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
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6
Online group buying behavior in CC2B e-commerce : understanding consumer motivations
Chen, Chih-ping
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 254-270
Persistent link: https://www.econbiz.de/10009703935
Saved in:
7
Exploring the influence of cultural value orientations on motivations of electronic word-of-mouth communication
Zhang, Jie
;
Lee, Wei-Na
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 117-138
Persistent link: https://www.econbiz.de/10009703946
Saved in:
8
Online privacy concerns associated with cookies, flash cookies, and web beacons
Sipior, Janice C.
;
Ward, Burke T.
;
Mendoza, Ruben A.
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009485821
Saved in:
9
A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
Saved in:
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