The future scope of Netnography and Social Network Analysis in the field of marketing
Year of publication: |
2018
|
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Authors: | Sharma, Radhika ; Ahuja, Vandana ; Alavi, Shirin |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 1, p. 26-45
|
Subject: | Netnography | online marketing | Social Network Analysis | Soziales Netzwerk | Social network | Social Web | Social web | Webanalyse | Web analytics | Online-Marketing | Internet marketing |
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