The future scope of Netnography and Social Network Analysis in the field of marketing

Radhika Sharma, Vandana Ahuja and Shirin Alavi

Year of publication:	2018
Authors:	Sharma, Radhika ; Ahuja, Vandana ; Alavi, Shirin
Published in:	Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 1, p. 26-45
Subject:	Netnography \| online marketing \| Social Network Analysis \| Soziales Netzwerk \| Social network \| Social Web \| Social web \| Online-Marketing \| Internet marketing

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