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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~person:"Madzharov, Adriana V."
~subject:"Luxury goods"
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The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
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