//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
~person:"Andrews, Lynda"
~person:"Nunan, Daniel"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Internet marketing
3
Social Web
3
Social web
3
Consumer behaviour
2
Konsumentenverhalten
2
social media
2
Beziehungsmarketing
1
Brand image
1
Customer engagement
1
Customer integration
1
Facebook
1
Innovation
1
Kundenintegration
1
Markenimage
1
Personality psychology
1
Personality trait
1
Persönlichkeitsmerkmal
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Social commerce
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
consumer behaviour
1
customer-perceived value
1
online brand communities
1
personality traits
1
s-commerce
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Andrews, Lynda
Nunan, Daniel
Dessart, Laurence
3
Calder, Bobby J.
2
Campbell, Colin
2
LaPointe, Pat
2
Lipsman, Andrew
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Nelson-Field, Karen
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Riebe, Erica
2
Sharp, Byron
2
Veloutsou, Cleopatra
2
Advincula, Dorothy
1
Austin, Manila S.
1
Azemi, Yllka
1
Berthon, Pierre R.
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Carlson, Jeffrey R.
1
Cohen, Justin
1
Colliander, Jonas
1
Corstjens, Marcel
1
Dahlén, Micael
1
Dholakia, Nikhilesh
1
Di Domenico, Giandomenico
1
Dineva, Denitsa Petrova
1
Drennan, Judy
1
Du, Brian
1
Dunn, Katherine
1
Ewing, Mike
1
Fazal-e-Hasan, Syed
1
Flatten, Tessa
1
Fulgoni, Gian M.
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of marketing management : MM
Journal of business research : JBR
2
Journal of international consumer marketing
1
Journal of service theory and practice : JSTP
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
2
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
3
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->