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~isPartOf:"Journal of marketing research : JMR"
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Marketing management
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Heerde, Harald J. van
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Simkin, Lyndon
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Journal of advertising research
Journal of marketing research : JMR
Marketing intelligence & planning
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
258
Journal of strategic marketing
184
European journal of marketing : EJM
131
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Business horizons
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International journal of business information systems : IJBIS
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Journal of economic theory
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Asia Pacific journal of marketing and logistics
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International marketing review
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Journal of global marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European research studies
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of production research
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Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business ethics : JOBE
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The journal of product & brand management
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Cogent business & management
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Games and economic behavior
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International journal of production economics
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International journal of technology marketing : IJTMkt
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Journal of business economics : JBE
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
164
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1
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
2
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
3
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
4
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
5
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
6
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
7
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
8
How cause marketing campaign factors affect attitudes and purchase intention : choosing the right mix of product and cause types with time duration
Chang, Chun-Tuan
;
Chu, Xing-Yu
;
Tsai, I-Ting
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012533665
Saved in:
9
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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