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Search: subject:"IMPLEMENTATION"
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Marketing management
83
Marketingmanagement
83
Consumer behaviour
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Advertising effects
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Heerde, Harald J. van
3
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2
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2
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2
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Journal of advertising research
Journal of marketing research : JMR
Journal of business research : JBR
335
Industrial marketing management : the international journal for industrial and high-tech firms
258
SpringerLink / Bücher
209
Journal of strategic marketing
184
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
97
Gabler Edition Wissenschaft
86
Marketing intelligence & planning
82
Journal of retailing and consumer services
80
Springer eBook Collection
75
IMF Working Papers
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
51
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
Springer eBook Collection / Business and Economics
45
Working Paper
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
European research studies
42
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Marketing : ZFP ; journal of research and management
42
Cogent business & management
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ECONIS (ZBW)
83
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51
When Wal-Mart enters : how incumbent retailers react and how this affects their sales outcomes
Ailawadi, Kusum L.
;
Zhang, Jie
;
Krishna, Aradhna
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 577-593
Persistent link: https://www.econbiz.de/10009234934
Saved in:
52
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
53
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
54
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
55
The political participation puzzle and marketing
Shachar, Ron
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 798-815
Persistent link: https://www.econbiz.de/10003927144
Saved in:
56
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
57
Empirical generalizations about advertising campaign success
Binet, Les
;
Field, Peter
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
Saved in:
58
Marketing and firm value : metrics, methods, findings, and future directions
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10003860516
Saved in:
59
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
60
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
Saved in:
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