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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer Gabler Research"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Purchase decision"
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Kaufentscheidung
36
Purchase decision
33
Consumer behaviour
12
Konsumentenverhalten
12
Luxury goods
7
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Brand image
6
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Journal of advertising research
Journal of the Academy of Marketing Science
Springer Gabler Research
The journal of brand management : an international journal
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
30
Journal of business research : JBR
28
Psychology & marketing
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Journal of consumer behaviour
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Reihe: Marketing : MAR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
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International journal of internet marketing and advertising : IJIMA
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Harvard-Business-Manager : das Wissen der Besten
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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1
Perceived financial constraints and normative influence : discretionary purchase decisions across cultures
Malika, Malika
;
Maheswaran, Durairaj
;
Jain, Shailendra …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819756
Saved in:
2
How the brand-endorser origin shapes brand attitudes and purchase intentions : assessing ethnocentric versus xenocentric mindsets and their impact on messaging persuasion
Centeno, Dave D. G.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 414-435
Persistent link: https://www.econbiz.de/10012813777
Saved in:
3
Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
Saved in:
4
How cause marketing campaign factors affect attitudes and purchase intention : choosing the right mix of product and cause types with time duration
Chang, Chun-Tuan
;
Chu, Xing-Yu
;
Tsai, I-Ting
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012533665
Saved in:
5
Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 426-438
Persistent link: https://www.econbiz.de/10012495772
Saved in:
6
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
7
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
8
#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather
;
Kim, Eunjin
;
Johnson, Erika K.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
Saved in:
9
Revisiting the relationship between ad frequency and purchase intentions : how affect and cognition mediate outcomes at different levels of advertising frequency
Burton, Jennifer Lee
;
Gollins, Jan
;
McNeely, Linda E.
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10012007138
Saved in:
10
How do consumers choose sellers in e-marketplaces? : the role of display price and sellers' review volume
Jaikumar, Saravana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012109432
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