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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of vacation marketing : an international journal"
~person:"Achana, Francis T."
~person:"Boyle, Brett"
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Journal of advertising research
Journal of vacation marketing : an international journal
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Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
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2
Exploring tourism experience sought : a cohort comparison of Baby Boomers and the Silent Generation
Lehto, Xinran Y.
;
Jang, Soocheong
;
Achana, Francis T.
; …
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003745605
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