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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Macau"
~subject:"Website"
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Macau
Website
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
10
Online-Marketing
10
Advertising
5
Brand management
5
Markenführung
5
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Agrebi, Meriem
1
Appiah, Osei
1
Baack, Daniel W.
1
Baack, Donald
1
Barreda, Albert
1
Björk, Peter
1
Bojanic, David C.
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Lehto, Xinran Y.
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Leung, Rosanna
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Li, Xu
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Lim, Aaron
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Lwin, Michael
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Musante, Michael D.
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Journal of advertising research
Journal of vacation marketing : an international journal
Journal of retailing and consumer services
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Journal of business research : JBR
43
Journal of internet commerce
43
International journal of business information systems : IJBIS
34
Tourism management : research, policies, practice
33
Journal of travel and tourism marketing
32
International journal of internet marketing and advertising : IJIMA
31
International journal of hospitality management
30
International journal of electronic marketing and retailing : IJEMR
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of electronic commerce : IJEC
27
Journal of hospitality marketing & management
24
Journal of electronic commerce research : JECR
23
International journal of electronic business
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
International journal of retail & distribution management
16
Electronic commerce research
15
Journal of fashion marketing and management
15
Journal of marketing communications
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of contemporary hospitality management
13
Journal of management information systems : JMIS
13
Management information systems : mis quarterly
13
Journal of business ethics : JOBE
12
Leitfaden Online-Marketing ; [Bd. 1]
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
The service industries journal
12
Information systems research : ISR
11
Journal of organizational computing and electronic commerce
11
Tourism management perspectives : TMP
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
10
Electronic commerce research and applications
9
Global business review
9
Health marketing quarterly
9
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ECONIS (ZBW)
23
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1
Cause-related marketing advertising formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10012656819
Saved in:
2
Advertising on mobile apps versus the mobile web : which delivers better advertisement recognition and willingness to buy?
Park, Sungjun
;
Park, Byungho
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 381-393
Persistent link: https://www.econbiz.de/10012495781
Saved in:
3
The myth of targeting small, but loyal niche audiences : double-jeopardy effects in digital-media consumption
Taneja, Harsh
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10012301356
Saved in:
4
A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements
Poh Theng Loo
;
Leung, Rosanna
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10011876123
Saved in:
5
Countries' positioning on personality traits : analysis of 10 South American national tourism websites
Rojas-Méndez, José I.
;
Hine, Michael J.
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10011773052
Saved in:
6
Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José
;
Marchiori, Elena
;
Tang, CH
; …
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
Saved in:
7
Chinese hotel guest perception of international chain hotels under the same hotel brand in different travel destinations : the cases of intercontinental and Sheraton
Sun, Sunny
;
Tong, Karen TszLun
;
Law, Chun Hung Roberts
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011951210
Saved in:
8
The tourism Web acceptance model : a study of intention to book tourism products online
Sahli, Alia Besbes
;
Legohérel, Patrick
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 179-194
Persistent link: https://www.econbiz.de/10011581907
Saved in:
9
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
10
Blind savings or unforeseen costs? : how consumers perceive the benefits and risks of using opaque travel selling web sites
Chen, Hsiang-ting
;
Yuan, Jingxue
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 309-322
Persistent link: https://www.econbiz.de/10010421446
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