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~isPartOf:"Journal of advertising research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Social Web"
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Search: subject_exact:"Werbung"
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Werbung
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Advertising
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Internet marketing
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Journal of advertising research
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
39
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
19
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising : official publication of the American Academy of Advertising
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of advertising
4
Research
4
Technological forecasting & social change : an international journal
4
CESifo working papers
3
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of applied business research
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Corporate communications : an international journal
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Documentos de trabajo
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Electronic commerce research
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European Advertising Academy
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Europäische Kulturen in der Wirtschaftskommunikation
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ECONIS (ZBW)
16
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1
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
2
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
Saved in:
3
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
4
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
5
Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline
;
Cases, Anne-Sophie
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
Saved in:
6
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
7
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
8
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
9
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
10
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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