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~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
351
Werbewirkung
351
Advertising
123
Werbung
122
Consumer behaviour
114
Konsumentenverhalten
114
Internet marketing
72
Online-Marketing
72
USA
72
United States
72
Fernsehwerbung
41
Television advertising
41
Brand image
40
Brand management
40
Markenführung
40
Markenimage
40
Emotion
28
Target group
27
Zielgruppe
27
Psychology of advertising
21
Social Web
21
Social web
21
Werbepsychologie
21
Celebrity endorsement
18
Celebrity-Werbung
18
Advertising planning
17
Brand
17
Markenartikel
17
Werbeplanung
17
Marketing management
16
Marketingmanagement
16
Viral marketing
14
Virales Marketing
14
Cognition
13
Kognition
13
Measurement
13
Messung
13
Communication
12
Kommunikation
12
Product Placement
12
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Article
347
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4
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349
Aufsatz in Zeitschrift
349
Collection of articles of several authors
3
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3
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1
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English
351
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Romaniuk, Jenni
9
Kennedy, Rachel
7
Fulgoni, Gian M.
6
Varan, Duane
6
Bellman, Steven
5
Sharp, Byron
5
Ford, John B.
4
Lipsman, Andrew
4
Pelsmacker, Patrick de
4
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Dahlén, Micael
3
Dens, Nathalie
3
Ilicic, Jasmina
3
Keller, Ed
3
Koslow, Scott
3
Kulczynski, Alicia
3
Levine, Brian
3
Nenycz-Thiel, Magda
3
Phau, Ian
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Sivakumaran, Bharadhwaj
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Baxter, Stacey M.
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
Choi, Jungsil
2
DeLorme, Denise E.
2
Dorai-Raj, Sundar
2
Droulers, Olivier
2
Edelman, Benjamin
2
Eisend, Martin
2
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Published in...
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Journal of advertising research
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
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ECONIS (ZBW)
351
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351
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
3
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
6
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
7
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
8
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
9
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
10
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
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