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~isPartOf:"Journal of advertising research"
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Consumer behaviour
8
Konsumentenverhalten
8
Deutschland
5
Germany
5
Direct marketing
3
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3
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3
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Behrendt, Siegfried
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Cauberghe, Verolien
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Springer Fachmedien Wiesbaden
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ICORIA <16., 2017, Gent>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
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Journal of advertising research
Research
Legends in consumer behavior
32
Premier reference source
23
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of business research : JBR
19
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer behaviour : an international research review
10
International journal of consumer studies
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Psychology & marketing
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SAGE library in marketing
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Legends in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Marketing and consumer psychology series
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Research in consumer behavior
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Sage benchmarks in social research methods
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The journal of brand management : an international journal
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4
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International journal of retail & distribution management
4
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Edward Elgar E-Book Archive
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
8
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1
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8
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1
Digitale Kultur des Teilens : mit Sharing nachhaltiger Wirtschaften
Behrendt, Siegfried
(
ed.
);
Henseling, Christine
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011923288
Saved in:
2
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
3
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011460269
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4
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
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5
Touring consumption
Sonnenburg, Stephan
(
ed.
);
Wee, Desmond
(
ed.
)
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011287220
Saved in:
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2015
Persistent link: https://www.econbiz.de/10014010191
Saved in:
7
Dialogmarketing Perspektiven 2013/2014 : Tagungsband ; 8. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2014
Persistent link: https://www.econbiz.de/10011402853
Saved in:
8
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
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