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~isPartOf:"Journal of advertising research"
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Journal of advertising research
Technological forecasting & social change : an international journal
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
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SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
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ECONIS (ZBW)
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1
A framework for gamification in the metaverse era : how designers envision gameful experience
Thomas, Nibu John
;
Baral, Rupashree
;
Crocco, Oliver S.
; …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014473024
Saved in:
2
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
3
Understanding the dark side of gamified interactions on short-form video platforms : trough a lens of expectations violations theory
Zhou, Fei
;
Lin, Youhai
;
Mou, Jian
;
Cohen, Jason F.
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250850
Saved in:
4
Playing against the platform : a research note on the impact of exclusivity under vertical competition in video game platforms
Castro, Henrique Ribeiro
;
Sant'Anna, Dário A. L. M.
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014287799
Saved in:
5
A user-portraits-based recommendation algorithm for traditional short video industry and security management of user privacy in social networks
Miao, Ruomu
;
Li, Benqian
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014234878
Saved in:
6
The impacts of game experience and fanwork creation on game loyalty : mediation effect of perceived value
Cui, Yu
;
Li, Jingyi
;
Zhang, Yueyao
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013342754
Saved in:
7
The show must go on : why Korea lost its first-mover advantage in Esports and how it can become a major player again
Kim, Hyung-Min
;
Kim, Seongcheol
- In:
Technological forecasting & social change : an …
179
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363879
Saved in:
8
Factors influencing technological innovation efficiency in the Chinese video game industry : applying the meta-frontier approach
Xi, Xun
;
Xi, Baoxing
;
Miao, Chenglin
;
Yu, Rongjian
;
Xie, Jie
- In:
Technological forecasting & social change : an …
178
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013349145
Saved in:
9
Welfare and fairness in free-to-play video games
Sánchez-Cartas, J. Manuel
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013429247
Saved in:
10
Contours of virtual enfreakment in fighting game characters
Şengün, Sercan
;
Mawhorter, Peter
;
Bowie-Wilson, James
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013429250
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