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~isPartOf:"Journal of advertising research"
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Journal of advertising research
The Rand journal of economics
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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1
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
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2
Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
Saved in:
3
Advertising as a search deterrent
Wang, Chengsi
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 949-971
Persistent link: https://www.econbiz.de/10011946966
Saved in:
4
A new theorem for optimizing the advertising budget
Wright, Malcolm
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 164-169
Persistent link: https://www.econbiz.de/10003860527
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