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~isPartOf:"Journal of advertising research"
~isPartOf:"Tourism management : research, policies, practice"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Search: subject:"advertising"
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Advertising effects
287
Werbewirkung
287
Advertising
214
Werbung
213
Internet marketing
187
Online-Marketing
187
Consumer behaviour
152
Konsumentenverhalten
152
USA
112
United States
112
Social Web
82
Social web
82
Fernsehwerbung
77
Television advertising
77
Brand management
57
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57
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50
Virales Marketing
50
Tourism marketing
46
Tourismusmarketing
46
Brand image
44
Markenimage
44
Holiday behaviour
30
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30
Tourismus
30
Urlaubsverhalten
30
Advertising planning
28
Destination management
28
Destinationsmanagement
28
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28
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28
Marketingmanagement
28
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28
Werbeplanung
28
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28
Advertising industry
22
Online retailing
22
Online-Handel
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22
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614
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Aufsatz in Zeitschrift
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619
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5
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5
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619
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Ford, John B.
13
Fulgoni, Gian M.
13
Kennedy, Rachel
11
Koslow, Scott
10
Bellman, Steven
9
Dahlén, Micael
9
Lipsman, Andrew
9
Romaniuk, Jenni
9
Sharp, Byron
9
Campbell, Colin L.
8
Varan, Duane
8
West, Douglas C.
6
Beal, Virginia
5
Fulgoni, Gian
5
Pitt, Leyland F.
5
Reid, Leonard N.
5
Rosengren, Sara
5
Stipp, Horst
5
Taylor, Charles Raymond
5
Fay, Brad
4
Keller, Ed
4
Kilgour, Mark
4
Nenycz-Thiel, Magda
4
Nicolau, Juan Luis
4
Okumus, Fevzi
4
Plummer, Joseph T.
4
Precourt, Geoffrey
4
Stafford, Marla Royne
4
Wind, Yoram
4
Beard, Fred K.
3
Berthon, Pierre R.
3
Bilgihan, Anil
3
Christodoulides, George
3
Droulers, Olivier
3
Goodrich, Kendall
3
Gretzel, Ulrike
3
Kerr, Gayle
3
Levine, Brian
3
Liljedal, Karina T.
3
McDonald, Scott C.
3
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Journal of advertising research
Tourism management : research, policies, practice
Journal of business research : JBR
660
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
276
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
619
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1
Does destination nostalgic
advertising
enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination
advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
3
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
4
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social
advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
5
Can we turn ASMR experiences into
advertising
? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
6
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
7
Why casting older female models is good for
advertising
: the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
8
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
9
Who needs highly creative
advertising
? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
10
Disruptive versus nondisruptive
advertising
in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
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