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~isPartOf:"Journal of advertising research"
~person:"Barrio-García, Salvador del"
~subject:"Electronic Commerce"
~subject:"Verkaufsförderung"
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Electronic Commerce
Verkaufsförderung
Advertising effects
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Journal of advertising research
Service business
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
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The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
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