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~isPartOf:"Journal of advertising research"
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Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
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