//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Cockrill, Antje"
~person:"Levine, Brian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Stimmung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
3
Emotion
3
Werbewirkung
3
Fernsehwerbung
2
Television advertising
2
Ball game
1
Ballsport
1
Biometrics
1
Biometrie
1
Charitable organization
1
Consumer behaviour
1
Gemeinnützige Organisation
1
Großbritannien
1
Internet marketing
1
Konsumentenverhalten
1
Neuroscience
1
Neurowissenschaften
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Online-Marketing
1
Synergie
1
Synergy
1
USA
1
United Kingdom
1
United States
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cockrill, Antje
Levine, Brian
Amarantini, David
1
Batagelj, Zenel
1
Bellman, Steve
1
Bellman, Steven
1
Boshoff, Christo
1
Bottomley, Paul A.
1
Bülbül, Cenk
1
Cao, Jiaqi
1
Chang, Chun-Tuan
1
Chiu, Chung-Kit
1
Clancy, Kevin J.
1
DeLorme, Denise E.
1
Dolnicar, Sara
1
Drengner, Jan
1
Droulers, Olivier
1
Edgar, Lisa
1
Ford, John B.
1
Gaus, Hansjoerg
1
Hazlett, Richard L.
1
Heath, Robert G.
1
Huh, Jisu
1
Husić-Mehmedović, Melika
1
Jacobs, Devra
1
Jacobs, Devra B.
1
Jahn, Steffen
1
Kennedy, Rachel
1
Kim, Eunjin
1
Kolar, Tomaž
1
Kothuri, Ravi
1
Lajante, Mathieu M. P.
1
Larguinat, Laurent
1
Matukin, Michal
1
McColl, Bruce
1
Menon, Geeta
1
Merchant, Altaf
1
Micu, Anca Cristina
1
Miller, Leonie
1
Morris, Jon D.
1
more ...
less ...
Published in...
All
Journal of advertising research
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje
;
Parsonage, Isobel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 401-413
Persistent link: https://www.econbiz.de/10011628616
Saved in:
2
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
3
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->