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~isPartOf:"Journal of advertising research"
~person:"Krugman, Dean"
~person:"Lu, Xiaoling"
~subject:"USA"
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The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
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Television audience satisfaction : antecedents and consequences
Lu, Xiaoling
;
Lo, Hing-Po
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
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