The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
Michael D. McNiven; Dean Krugman; Spencer F. Tinkham
| Year of publication: |
2012
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|---|---|
| Authors: | McNiven, Michael D. ; Krugman, Dean ; Tinkham, Spencer F. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 4, p. 421-432
|
| Subject: | Fernsehnutzung | Television usage | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710182