Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
José-Domingo Mora; Robert Krider; Jason Ho
| Year of publication: |
2015
|
|---|---|
| Authors: | Mora, José-Domingo ; Krider, Robert E. ; Ho, Jason |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 1, p. 22-36
|
| Subject: | Fernsehnutzung | Television usage | Soziale Beziehungen | Social relations | Fernsehprogramm | Television programme | Konsumentenpräferenzen | Consumer preferences | Fernsehwerbung | Television advertising | Mexiko | Mexico |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520796