The Big Picture for Large-Screen Television Viewing: For Both Programming and Advertising, Audiences Are More Attentive, More Absorbed, and Less Critical
| Year of publication: |
2012
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|---|---|
| Authors: | McNiven, Michael D ; Krugman, Dean ; Tinkham, Spencer F |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 4, p. 421-432
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