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~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Market research"
~subject:"United States"
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Market research
United States
Consumer behaviour
160
Konsumentenverhalten
160
Advertising
68
Werbung
68
Advertising effects
62
Werbewirkung
62
Internet marketing
34
Online-Marketing
34
USA
29
Marktforschung
25
Social Web
22
Social web
22
Brand management
17
Markenführung
17
Brand
15
Markenartikel
15
Brand image
13
Markenimage
13
Neuroscience
13
Neurowissenschaften
13
Communication
12
Fernsehwerbung
12
Kommunikation
12
Television advertising
12
Emotion
11
Viral marketing
10
Virales Marketing
10
Psychology of advertising
8
Target group
8
Werbepsychologie
8
Zielgruppe
8
E-commerce
7
Electronic Commerce
7
Marketing management
7
Marketingmanagement
7
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6
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51
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51
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2
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Collection of articles of several authors
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English
51
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Krishen, Anjala S.
2
LaTour, Michael S.
2
Lange, Victor
2
Lavrakas, Paul J.
2
Thomas, Randall K.
2
Wiesenfeld, David
2
Alpert, Frank
1
Angell, Catherine
1
Angell, Robert J.
1
Baack, Daniel W.
1
Baack, Donald
1
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1
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1
Brigham, Nancy
1
Bui, M̃y
1
Bush, Kristin
1
Campbell, Colin
1
Carlson, Les
1
Clancy, Kevin J.
1
Coleman, Joshua T.
1
Cook, William A.
1
Coryn, Chris L. S.
1
Courtright, Melanie
1
Cruthirds, Kevin W.
1
D'Amico, Ted
1
Dawes, John
1
Deitz, George D.
1
Driesener, Carl
1
Ebrahim, Ahmed
1
Edelman, Benjamin
1
Fallig, Michael
1
Ford, John B.
1
Forde, Clodagh
1
Franklin, Esther
1
Frede, Susan M.
1
Fulgoni, Gian
1
Fulgoni, Gian M.
1
Gittelman, Steven
1
Gittelman, Steven H.
1
Goodhardt, Gerald
1
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Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
793
European journal of operational research : EJOR
229
NBER working paper series
203
Journal of marketing research : JMR
188
Journal of consumer research : JCR ; an interdisciplinary bimonthly
170
Research policy : policy, management and economic studies of science, technology and innovation
169
Journal of business research : JBR
166
Computers & operations research : and their applications to problems of world concern ; an international journal
165
American journal of agricultural economics
118
Discussion paper / Centre for Economic Policy Research
118
International journal of market research : JMRS ; the journal of the Market Research Society
109
The American economic review
109
Discussion paper series / IZA
97
Journal of retailing and consumer services
91
SpringerLink / Bücher
88
The review of economics and statistics
86
Psychology & marketing
82
Journal of the Academy of Marketing Science
81
Qualitative market research : an international journal
80
Public choice
76
Technological forecasting & social change : an international journal
73
International journal of production research
68
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
The journal of technology transfer
63
Journal of consumer behaviour : an international research review
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Journal of fashion marketing and management
58
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
International journal of hospitality management
57
Marketing letters : a journal of research in marketing
57
American economic journal : a journal of the American Economic Association
56
Applied economics
54
CESifo working papers
54
Jahrbuch der Absatz- und Verbrauchsforschung
54
NBER Working Paper
52
Journal of marketing management : MM
51
Europäische Hochschulschriften / 5
49
International journal of consumer studies
48
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ECONIS (ZBW)
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51
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date (oldest first)
1
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
2
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
3
How advertisements mixing black and white actors affect consumer intent : perceived authenticity can strengthen responses to interracial advertising
Mai, Enping
;
Haytko, Diana L.
;
Taillon, Brian J.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 252-270
Persistent link: https://www.econbiz.de/10013435302
Saved in:
4
Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.
;
Oakenfull, Gillian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
Saved in:
5
More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative
research
method with young children
Angell, Robert J.
;
Angell, Catherine
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
Saved in:
6
What 80 years of study means for the future of advertising
research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
7
It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
Saved in:
8
Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
9
Quota controls in survey
research
: a test of accuracy and intersource reliability in online samples
Gittelman, Steven H.
;
Thomas, Randall K.
;
Lavrakas, Paul J.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011429019
Saved in:
10
Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
Saved in:
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