The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
| Year of publication: |
September 2017
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| Authors: | Mikeska, Jessica ; Harrison, Robert L. ; Carlson, Les ; Coryn, Chris L. S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 3, p. 319-334
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Meta-Analyse | Meta-analysis | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756550