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~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Neuroeconomics"
~subject:"Werbewirkung"
~subject:"Werbung"
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Neuroeconomics
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Advertising effects
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Advertising
6
Emotion
5
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Journal of advertising research
Neuroökonomie : Grundlagen - Methoden - Anwendungen
6
Recherches économiques de Louvain
5
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Psychology & marketing
4
Journal of economic psychology : research in economic psychology and behavioral economics
3
Controlling und Management
2
European journal of marketing
2
European research studies
2
Gabler-Lehrbuch
2
Global innovation science handbook
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic behavior & organization : JEBO
2
Journal of neuroscience, psychology, and economics
2
Organizational research methods : ORM
2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Africa journal of management
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business and Economic Research : BER
1
CEE-M working paper
1
Corporate Communication Collection
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Cross-cultural and critical perspectives on brands
1
Der Markt : international journal of marketing
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Discussion paper series
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EUI working paper / LAW
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Economics / Discussion papers : the open-access, open-assessment e-journal
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Edward Elgar E-Book Archive
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Emotion, cognition, and their marvellous interplay in managerial decision-making
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Evolutionary psychology in the business sciences
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Handbook of research methodologies and design in neuroentrepreneurship
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Intereconomics : review of European economic policy
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
2
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
3
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Saved in:
4
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
Saved in:
5
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
6
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
7
How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel
;
Northover, Haydn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
Saved in:
8
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
9
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
10
The evolution of neuromarketing research : from novelty to mainstream: how neuro research tools improve our knowledge about advertising
Stipp, Horst
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 120-122
Persistent link: https://www.econbiz.de/10011296271
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