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~isPartOf:"Journal of advertising research"
~subject:"Advertising"
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Journal of advertising research
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising : official publication of the American Academy of Advertising
5
The advertising handbook
4
European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Business history
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International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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The advertising and consumer culture reader
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The marketing review
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Accounting history review
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Advancing research on projects and temporary organizations
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American journal of agricultural economics
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Asia Pacific business review
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Australasian marketing journal
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Central European business review : CEBR
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EconStor Open Access Articles
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Employee relations
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European research studies
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Gender in management : an international journal
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Gestion 2000
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Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
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IIMS journal of management science
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business and economic sciences applied research : IJBESAR
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International journal of foresight and innovation policy : IJFIP
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International journal of industrial organization
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International journal of innovation management
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
The future of advertising in China
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
Saved in:
3
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
4
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
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