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~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Communication"
~subject:"Customer integration"
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Advertising effects
Communication
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Social Web
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Social web
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Internet marketing
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Online-Marketing
25
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Campbell, Colin
2
Lipsman, Andrew
2
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Riebe, Erica
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Sharp, Byron
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Journal of advertising research
Journal of business research : JBR
78
Journal of retailing and consumer services
41
International journal of advertising : the review of marketing communications
37
International journal of internet marketing and advertising : IJIMA
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing communications
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Corporate communications : an international journal
18
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
The journal of brand management : an international journal
15
International journal of advertising : the quarterly review of marketing communications
14
Psychology & marketing
14
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Information systems research : ISR
11
Journal of strategic marketing
11
Marketing intelligence & planning
11
The journal of product & brand management
11
International journal of networking and virtual organisations : IJNVO
10
Journal of internet commerce
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : MM
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
Business horizons
8
Cogent business & management
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of current issues and research in advertising
8
Journal of management information systems : JMIS
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Tourism management : research, policies, practice
8
International journal of contemporary hospitality management
7
International journal of electronic commerce : IJEC
7
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ECONIS (ZBW)
21
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
3
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
4
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
5
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
6
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
7
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
8
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
9
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
10
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
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