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~isPartOf:"Journal of advertising research"
~subject:"Brand extension"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
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New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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