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~isPartOf:"Journal of advertising research"
~subject:"Consumer goods industry"
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
2
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
3
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
4
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
Saved in:
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