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~isPartOf:"Journal of advertising research"
~subject:"Internet"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Werbung"
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Internet
Markenführung
Internet marketing
111
Online-Marketing
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Advertising effects
54
Werbewirkung
54
Consumer behaviour
26
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Journal of advertising research
Journal of business research : JBR
97
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
47
Journal of retailing and consumer services
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of brand management : an international journal
34
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
Journal of internet commerce
25
International journal of advertising : the review of marketing communications
23
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Business horizons
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Information systems research : ISR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Cogent business & management
15
Journal of management information systems : JMIS
15
Tourism management : research, policies, practice
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of technology marketing : IJTMkt
13
Journal of marketing
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research
11
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Psychology & marketing
11
International journal of hospitality management
10
Journal of fashion marketing and management
10
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ECONIS (ZBW)
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
3
The perceived fit between Instagram influencers and the endorsed brand : how influencer-brand fit affects source credibility and persuasive effectiveness
Breves, Priska Linda
;
Liebers, Nicole
;
Abt, Marina
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10012159856
Saved in:
4
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
5
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
6
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
7
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
8
Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Saved in:
9
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
10
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
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