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~subject:"Internet marketing"
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How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
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Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
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