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~isPartOf:"Journal of advertising research"
~subject:"Konsumentenverhalten"
~subject:"Neuromarketing"
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Konsumentenverhalten
Neuromarketing
Neuroscience
13
Neurowissenschaften
13
Advertising effects
7
Werbewirkung
7
Advertising
6
Werbung
6
Emotion
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Clark, Kimberly Rose
1
Garcia-Garcia, Manuel
1
Leslie, Kenneth Raj
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Morris, Jon D.
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1
Reynolds, Thomas J.
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Journal of advertising research
Journal of business research : JBR
9
Psychology & marketing
9
Journal of marketing research : JMR
8
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbook of developments in consumer behaviour
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Analyzing the strategic role of neuromarketing and consumer neuroscience
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Dresden Discussion Paper Series in Economics
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Organizational research methods : ORM
2
Springer Gabler Research
2
Springer eBook Collection
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SpringerLink / Bücher
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The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arbeitspapiere der Nordakademie
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ECONIS (ZBW)
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1
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Saved in:
2
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
Saved in:
3
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
4
The evolution of neuromarketing research : from novelty to mainstream: how neuro research tools improve our knowledge about advertising
Stipp, Horst
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 120-122
Persistent link: https://www.econbiz.de/10011296271
Saved in:
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