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~isPartOf:"Journal of advertising research"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Konsumentenverhalten
United States
Social Web
56
Social web
56
Internet marketing
33
Online-Marketing
33
Advertising effects
29
Werbewirkung
29
Consumer behaviour
27
USA
23
Advertising
20
Werbung
20
Viral marketing
12
Virales Marketing
12
Brand management
10
Markenführung
10
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10
Mediennutzung
10
Sport event
10
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10
Website
10
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9
Welt
8
World
8
Communication
7
Kommunikation
7
Fernsehwerbung
6
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Sponsorship
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Television advertising
6
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5
Marketingmanagement
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Brand
4
Brand image
4
Consumer goods industry
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4
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4
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Article
45
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45
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English
45
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Milfeld, Tyler
2
Pittman, Matthew
2
Riegner, Cate
2
Scheinbaum, Angeline Close
2
Youn, Kibum
2
Advincula, Dorothy
1
Austin, Manila S.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Balaban, Delia Cristina
1
Berthon, Pierre R.
1
Bogomolova, Svetlana
1
Broadbridge, Victoria
1
Bruich, Sean
1
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1
Campbell, Colin
1
Campbell, Colin L.
1
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1
Chang, Shin-Shin
1
Chen, Cheng-Hsui
1
Coleman, Joshua T.
1
Colliander, Jonas
1
Dahlén, Micael
1
Dall'Olmo Riley, Francesca
1
Davis, Boyd H.
1
De Chernatony, Leslie
1
Deitz, George D.
1
Di Domenico, Giandomenico
1
Du, Brian
1
Evans, Nathaniel J.
1
Farrell, Justine Rapp
1
Fosdick, Maggie
1
Freling, Traci H.
1
Gordon, Jonathon
1
Graham, Jeffrey
1
Graiko, Stacy
1
Grisaffe, Douglas B.
1
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1
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1
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Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
367
Journal of business research : JBR
338
Journal of retailing and consumer services
274
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
International journal of internet marketing and advertising : IJIMA
136
NBER working paper series
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
108
Discussion paper / Centre for Economic Policy Research
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Technological forecasting & social change : an international journal
90
Journal of internet commerce
83
International journal of electronic marketing and retailing : IJEMR
73
Psychology & marketing
69
SpringerLink / Bücher
69
Journal of travel and tourism marketing
68
Tourism management : research, policies, practice
66
Working paper
64
The journal of product & brand management
62
Journal of marketing communications
60
NBER Working Paper
60
International journal of consumer studies
59
International journal of hospitality management
58
Sport marketing quarterly : preferred journal of the Sport Marketing Association
57
Journal of promotion management : innovations in planning and applied research
56
CESifo working papers
55
Electronic commerce research
54
International journal of business information systems : IJBIS
54
Information systems research : ISR
52
Journal of sport management : the official journal of the North American Society of Sport Management
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
International journal of advertising : the review of marketing communications
51
Journal of sports economics
50
Marketing intelligence & planning
50
Journal of management information systems : JMIS
48
The journal of brand management : an international journal
48
Discussion paper series / IZA
47
Journal of electronic commerce research : JECR
47
Applied economics
46
Cogent business & management
46
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ECONIS (ZBW)
45
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1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
5
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
Saved in:
6
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
7
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
8
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
9
Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie
;
Orth, Ulrich R.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
Saved in:
10
The myth of targeting small, but loyal niche audiences : double-jeopardy effects in digital-media consumption
Taneja, Harsh
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10012301356
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